How to Sell Life Insurance in 45 minutes: The EMERALD Way

Published on March 16, 2019



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This Book enables Life Insurance Agents worldwide to develop selling skills of Life Insurance Plans through a systematic and scientific EMERALD Process – to help customers to persuade, convince and buy life insurance for the security of their family. The entire Sales Process is explained in great details with illustration to understand what is a “Buying Process” of a customer and how simultaneously we should approach them to genuinely protect their family. Interesting Formats are given to capture Customer data and analyse them to understand the trend in customer’s life to calculate and suggest the exact plan he/she requires.A wonderful book to become a competent Professional Insurance Adviser. All Sales Managers / Development Officers / Unit Managers should give this book to their Agents to build their skill in Life insurance Selling.